“I have a metric that I use,” says Mitchell Joachim, a professor at the Columbia Graduate School of Architecture and inventor of the still-in-progress Soft Car, a stackable supercompact urban vehicle powered by small electric motors in the wheels. “It’s the Homer Simpson metric. Homer is not going to use his body for anything. That’s the American value system in a nutshell. And that’s what we who are trying to design alternative transportation are fighting against. We’ve got to make something that’s clean, cheap and mechanically efficient without the individual feeling the physical consequences. That’s tough.”
Power From The People | Popular Science:
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